Tuesday, April 27, 2010

The Pack a.d.

My news story on The Pack a.d. appears online at Exclaim.ca

The Pack A.D. Lose Their Blues for We Kill Computers
4/27/2010 By Andrea Warner

Vancouver garage-rock duo the Pack A.D.’s third full-length album, We Kill Computers, officially hits stores today (April 27) via Mint Records, and longtime fans need to steel themselves for something different than the blues-rock foundation on which drummer Maya Miller and guitarist/singer Becky Black built their sound.

"The whole reason we were even playing in this blues vein, to be honest, is because it came easier," Miller explained in a recent Exclaim! interview. "And over the last few years, we've just started moving away from that naturally... For this album, we've definitely gone in a more rock, indie, almost verging on pop. And we played a lot of shows with blues bands and punk-blues bands, and it all sort of sounded the same, and even though we weren't necessarily sure what we wanted to sound like, it just kind of evolved into this album. Which, is the first album we've recorded that we're kind of happy with, which is either a good thing, or could be the worst sign ever. We don't know yet."

It's easy to visualize Miller's casual shrug as she anticipates the possible fallout of the band's new direction. But the laid-back attitude is perfectly in step with the Pack A.D.'s origins, from their first show playing a friend's backyard barbeque to making their first record for $200 in just a couple weeks. Now, four years later, their sound may have evolved, but much of their existence is still just taking advantage of what lands in their laps, such as the record's matter-of-fact title, inspired by Miller and Black's common hatred: social networking.

"We Kill Computers is kind of a fuck-you [to the digital age]," Miller laughs. "Because we're together all the time, which is a little psychotic, we have a couple moods we operate in. One is we have a few conversations we love rehashing, right down to saying the exact same things again and again, and we never get bored of it. And one of our favourite rehashings is about social networking online and how we hate it. It just feels like eventually years from now we'll live a place where no one knows how to interact with each other in person.

“We got chastised the other day because don't have a Twitter account, and someone was like, 'Well don't you wanna connect with your fans?' And we're like, 'Yeah, that's why we have MySpace and we have Facebook.' And we personally answer every single thing, but it's just like, can we have one thing we don't do? Like, I would get Twitter Tourette’s and post things like, 'Becky took a shit today' and does anyone really need that?"

The Pack A.D. kick off a lengthy European tour today, returning for a pile of Canadian dates in late May with the Sadies. You can see all the band’s dates here.

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